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Freedmen’s Bureau Act of 1865 Essay The Freedmen’s Bureau was a government agency enacted March 3, 1865. The purpose of this organization was to aid and protect the newly freed slaves in the south after the Civil War. This was a very influential agency and some people would find it to be a major influence in the life of newly freed slaves. In this paper I will explain to you the purpose, the events that led up to the Freedmen’s Bureau, and the people that influenced the Freedmen’s Bureau. The purpose of the bureau was to provide food and medical care to the freedmen of the south. This bureau was only supposed to be in effect for one year; however, congress extended it contrary to the veto Andrew Johnson. In addition to providing food and medical care to the freedmen of the south; the bureau also helped to manage abandon property, establish schools, and regulate labor. The bureau was successful in educating the freedmen, but was very unsuccessful in establishing land. It was very hard for the newly freed slaves to own land or anything for that manner and it took a very long time to establish anything major for them. Later on after the act was established the freedmen were granted 85,000 acres of land but President Andrew Johnson revoked the land and gave it to the Confederate landowners. After the land was revoked the bureau focused on employment for the freedmen. They were able to acquire employment working on plantations; however, this became a problem when they became sharecroppers and tenant farmers. The bureau had many problems but all in all they did work hard to help the newly freed slaves establish the rights that they weren’t able to obtain. The freedmen’s bureau was established on the sympathy of a Civil War hero. He felt sorry for the blacks that had to transition from captivity to freedom so suddenly. After President Johnson unconstitutionally vetoed the bill, congress passed the bill over his veto. Whites in the south were opposed to African Americans having rights, and the bureau didn’t have the proper military force in place to establish any authority. Eventually the military had the move to the western frontier. The bureau’s work stemmed the establishment of the government involving themselves with social welfare and labor relations. I will now explain the people that played a significant role in influencing and implementing the freedmen’s bureau. The freedmen’s bureau was initiated by former President Abraham Lincoln. It was also headed by Union Army General Oliver O. Howard. George Ruby was an African American teacher and administrator that was the bureau’s inspector. He helped to establish school for African Americans and he also inspected the field officer’s that worked within the bureau. Unfortunately under the leadership of President Ulysses S. Grant, the bureau was disbanded. According to history the freedmen’s bureau was not very successful. Out of all of the promises that were made to the newly freed African Americans, very few were kept. Essentially they were left to fend for themselves. Promises such as employment and some education were kept. The promises for land and racial equality were not kept and this enraged the supporters of the bureau and the African Americans themselves. If the bureau would have had the proper financial backing and the proper number of staff it probably would have been very successful. Being that the bureau let the freedmen down by not providing the necessary funds, land, and education they lost faith in the United States government. The bureau has been labeled a failure by historians. In essence the Freedmen’s Bureau was a relief organization set in place to help freedmen transition from slavery to the free world. Many promises such as land, employment, racial equality, and education were promised; but very few promises were kept. The bureau was underfunded and undermanned and the necessary resources hadn’t been set in place for it to thrive like it was supposed to.

Stages of Building Construction

Stages of Building Construction Building a project involves various stages including initial preparation of the clients brief, scheduling and research, specifications and construction development. Plans, designs and changes occur throughout a project, inevitably, therefore there must be a unified desire for communication, understanding and agreement. Design/Planning In order for a project to develop into an eventual success communication, understanding and agreement are essential. Comprehensive consultations concerning desires in terms of design, constructability and practicality are imperative. An insight into the clients personal requirements and expectations will also prove fundamental to sustain achievement. However clients are not always exact about all the characteristics of their requirements; professional teams therefore act as advisors. As opinions change plans will have to be altered consequently to accommodate the new needs (Ashworth 2005). Sufficient planning and designing must be undertaken before any sort of construction commences on any development. Planning consists of the early congregation of information and ideas before a detailed design and construction process is exemplified. During this period parties involved in the development should identify any particular requirements, discuss important issues, resolve any disparities if any and assign tasks amongst other requests. Before advanced designing and development can begin, planning authorities must consent to the proposed project after comprehensive assessment. In some cases warrants must be granted for building work to begin on a site, most contractors require this to demolish or build on a site (Civitelo 2007). As the size and/or scale of a project increases costs will ultimately also go up (Ashworth 2005), therefore the planning team will have to combine the design of the project with cost saving solutions. This may mean making sacrifices in terms of some materials used in the project; this will for example reduce costs and allow the funds to be transferred to building a project of larger magnitude as costs rise. For this reason the planning stage is extremely important as conclusions will have to be drawn as to how much space is actually required for the development, too little and the project could be considered a disaster, too much and it could prove wasteful. There are many standards and legislation in the construction industry; these are set up for the benefit of the client making use of the development. Other legislation on the other hand is aimed at protecting the environment and wildlife. The purpose of legislation is to provide a regulatory body to ensure the efficient build of safe places for work and handling. A forthright view held by many is that legislation and standards add to costs and are not munch benefit at all however these claims need to be carefully dissected. Legislative requirements are aimed at increasing safety and are approved by a professional body having conducted tests and analysis. Projects, however small, are affected by an immense set legislation; primarily because efficient development is profoundly reliant on safe places of work and the safe handling of construction material and plants. As a result of this projects will always consist of a large team including clients, engineers, architects, contractors, government and regulating bodies and labourers (Ashworth 2005). An addition to this team is lawyers. When plans are drawn up for a project the parties involved must agree to contracts containing clauses with regards the development in question. Content of the contract may include articles with contemplation to budget, time and materials amongst other clauses. These need to be carefully examined as they can prove to become the reason for the downfall of a failed project. During the design process planners and designers must outline the function and suitability of materials whilst taking into consideration economic and ecological consequences (Hinze 2010). Architects for example would be most involved in the design considerations of a project, however as some parts of a plan cannot be considered without first finding out about planning consent, because of this a reasonable amount of significant decisions cannot be considered. When designing a project plans submitted must take into account expenses as prices are relentlessly rising. Today, most projects involve an organization which is able to economically forecast costs of not only principal costs but also costs of control services. The establishment also find the most economical ways of ensuring that a development does not run over budget. Before plans are put forward a review must be taken on designs to ensure that the ideas can be implemented in terms of both construction techniques and materials. The aim of these reviews called Constructability Reviews is to minimize the number of changes at a later stage, reduce delays and rising costs (Palmer 2002). Construction Once construction is ready to begin, preliminary work needs to commence to allow initial works to be carried out, these include the clearing of the work site, a ground survey to asses the ground conditions, setting up of sanitary facilities, water/power supplies and offices and storage areas. Sufficient welfare amenities will need to be established on a construction site for use by workers throughout a development, this will need to be arranged by the project manager in advance. Provisions will include rest rooms, toilets, storage rooms, changing rooms and washrooms as well. (Hinze 2010) These facilities will be essential for the length of a project to evade disturbance to a project. In some circumstances however, the project manager may not require some facilities and will instead be able to make use of permanent services available on site. For example, the client may allow the construction team to use toilets already installed on site. This will therefore reduce costs which may have been incurred if the welfare facilities were required. When welfare amenities are required the project manager should aim to locate these in various locations and not a single area, this reason for this is that having them in one area may prove to be an inconvenience. For example if the site is very large, then the project manager may find that time is wasted going to and from the welfare facilities rather than using the time constructively. When the preliminary works have been completed demolition on the site can begin, since the site is located on a 10 ha site of old forest 5 miles out of the town centre; suitable access and transportation will need to be arranged for plant/machinery. The demolition stage will result in the recycling of materials, the forest trees for example can be recycled for timber use during the construction process; this increases the developments sustainable considerations. After the site has been fully cleared, excavation will be completed to create the required ground conditions, be it flat or, according to the design specifications. In many cases the land in which a project is developed can provide difficulties in terms of workability. Loose soil, often at a shallow depth, is an inevitable problem that can be solved using deep foundations; in this case however, shallow foundations will be used as outlined in the brief (Palmer 2002). The excavation stage will also prepare the site for eventual service installation and the construction of the substructure. Excavation will be carried out using various machines, plant is required during the construction process in order to increase production, minimize labour requirements, conduct high standards of constructions and also possibly reduce overall costs (Cooke 1997). During the planning process decisions must be made with regards the availability and use of plants. The substructure will consist of reinforced concrete foundations to allow sufficient support of the buildings by transporting the load to the ground, this will be especially vital for the community hall which will consist of a steel frame and metal cladding roof. Service works will also need to be carried out during the substructure stage to allow for pipes/cable routes to be considered also, drainage and refuse systems will need to be allowed to pass through and leave the various sites, be it below ground or through walls. Services however must not pass below foundations (Hinze 2010). The superstructure on the other hand will require extensive work, relating to the floors, walls and roofs; these will all be subject to the design specifications. Scaffolding will be required when working on raised platforms i.e. first floor levels, roofs etc, these will consist of steel or aluminium alloy tubes. As the development will consist of a 200 home housing estate, the homes will be of identical layout and size, for this reason pre-fabricated timber roof trusses will be delivered and hoisted into position before being placed on the supporting walls. The floors and ceilings in the homes will be timber constructed where as the community centre will consist of a concrete floor and metal cladding roof. The walls in the homes will be brick and block masonry fully insulated cavity walls, these will be plastered inside. Completion of the substructures and superstructures will then allow the services to be introduced to the buildings; these include drainage, pluming, gas and sanitary works. Some services will require installation below ground, specifically in trenches. Service works generally cause widespread disruption to the public, especially to traffic through road works; there should be a significantly lower impact however, since the housing project is being developed on an old forest site. Local authority permission must be granted before work commences, this will involve in the inspection of works carried out already and final tests being conducted. The plumbing works, which are installed above ground, will benefit from construction after the basic structural works have been completed. The finishes relating to the build require extensive organisation to ensure that they are completed accordingly as certain processes cannot begin until others have been completed. For this reason, a larger number of workers should be employed to carry out the finishing works simultaneously when possible, to ensure timely completion. The landscaping with regards this project should not be very costly as the location chosen for the project is an old forest, in comparison to some builds which are built in an area which requires more greenery and trees to be planted. Methods of circulation and travel will need to be established however including roads and footpaths. With regards the community centre security will need to be addressed as a priority as it will be serving the local community, including children for example. The project will not be completed until the site has been fully cleared and inspected. All surplus material and debris will not to be transported and disposed of accordingly or recycled if possible. Plants, offices and huts will need to be dismantled and cleared as well. The site must be left in a very good condition to allow inspection by various teams and bodies to ensure the development is both up to standard, matches the design specification and is also safe for occupation (Cooke 1997).

Evaluating Television Advertisements For Effectiveness

Evaluating Television Advertisements For Effectiveness Advertising is paid, nonpersonal communication that is designed to communicate in a creative manner, through the use of mass or information-directed media, the nature of products, services, and ideas. It is a form of persuasive communication that offers information about products, ideas, and services that serves the objectives determined by the advertiser. Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. Thus, the ultimate objective of advertising is to sell things persuasively and creatively. Advertising is used by commercial firms trying to sell products and services; by politicians and political interest groups to sell ideas or persuade voters; by not-for-profit organizations to raise funds, solicit volunteers, or influence the actions of viewers; and by governments seeking to encourage or discourage particular ac tivities, such a wearing seatbelts, participating in the census, or ceasing to smoke. The forms that advertising takes and the media in which advertisements appear are as varied as the advertisers themselves and the messages that they wish to deliver. The word advertise originates from the Latin advertere , which means to turn toward or to take note of. Certainly, the visual and verbal commercial messages that are a part of advertising are intended to attract attention and produce some response by the viewer. Advertising is pervasive and virtually impossible to escape. Newspapers and magazines often have more advertisements than copy; radio and television provide entertainment but are also laden with advertisements; advertisements pop up on Internet sites; and the mail brings a variety of advertisements. Advertising also exists on billboards along the freeway, in subway and train stations, on benches at bus stops, and on the frames around car license plates. In shopping malls, there are prominent logos on designer clothes, moviegoers regularly view advertisements for local restaurants, hair salons, and so on, and live sporting and cultural events often include signage, logos, products, and related information about the event spons ors. The pervasiveness of advertising and its creative elements are designed to cause viewers to take note. Although the primary objective of advertising is to persuade, it may achieve this objective in many different ways. An important function of advertising is the identification function, that is, to identify a product and differentiate it from others; this creates an awareness of the product and provides a basis for consumers to choose the advertised product over other products. Another function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. The third function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function. The identification function of advertising includes the ability of advertising to differentiate a product so that it has its own unique identity or personality. One famous example of this is found in the long-running advertising for Ivory Soap. In the late 1800s, a soap maker at Procter and Gamble left his machine running during his lunch period and returned to find a whipped soap that, when made into bars, floated. The company decided to capitalize on this mistake by advertising Ivory Soap with the phrase It Floats. This characteristic of Ivory Soap served to uniquely identify it and differentiate it from other bars of soap. The information function of advertising can also be found in advertising for Ivory Soap. For more than one hundred years, advertisements for Ivory Soap have focused on such product characteristics as purity of ingredients, child care, and soft skin. These characteristics, in turn, were often related to key benefits that could be obtained from using Ivory Soap. Thus, various advertisements emphasized That Ivory Look, which focused on the relationships between product characteristics and the benefits of obtaining a fresh and healthy appearance. The third and most important function of advertising, persuasion, is also evident in the long-running Ivory Soap advertising campaigns. The advertiser, Procter and Gamble, has linked Ivory Soap with obtaining benefits that are important to customers: a fresh and healthy appearance for women, a mild, nonirritating method for bathing babies, and a novelty for children in the tub (since it floats). The benefits of the product suggest reasons to buy and use Ivory Soap and thus provide a basis for persuading consumers. Different benefits are important to different customers. Thus, to realize its full potential as a persuasive tool, advertising must often be tailored to emphasize those benefits that are important and meaningful for a particular type of customer or a particular use of the product. Advertising has a very long history. It existed in ancient times in the form of signs that advertised wares in markets. In Europe and colonial America, criers were often employed by shopkeepers to shout a message throughout a town. Medicine shows, in which there was a combination of entertainment and an effort to sell a product, usually a patent medicine or elixir, presaged modern advertising by creating an entertainment context in which advertising was embedded. Advertising became especially important in the second half of the nineteenth century as retailers began to advertise products and prices that would bring customers to their stores. Advertising for patent medicines also played a prominent role in the development of advertising, and by the end of the nineteenth century, the firms that would become advertising agencies had already begun to form. Though user habits are rapidly changing, television advertising has long been considered the most effective mass-market advertising format. The introduction of digital video recorders such as TiVo, which allows viewers to skip advertisements, as well as the popularity of commercial-free cable channels, have begun to diminish the reach and effectiveness of TV advertising. Television advertisings crowning moment is the Super Bowl, where companies debut their very best television commercials, effectively putting them in competition with all of the other television commercials. With the cost of a single 30-second TV spot during the Super Bowl running into the millions, most companies opt instead for running their TV advertising in time slots that best match their advertising budget. Television is the most common and most wide spread advertising medium. Watching TV is the most common leisure activity among the consumers.They spend attentive time watching TV.It will not be an exaggeration to describe television as the giant advertising medium as a report shows that people spend 5 to 6 hours (average) a day watching TV. Showing your ad on TV has several advantages.TV reaches almost every household and it touches more people than any other medium can do.Even the most popular newspaper only covers the metropolitan area.However TV reaches every corner of your city, your state and your country.In fact some of the very popular channels reach the whole world. Reach Larger Audience than Newspaper Newspaper can only accommodate pictures and words.TV reaches much larger audience than newspaper can do and it can do this work within a very short span of time.Another thing that you should keep in mind is that people usually look only for the news and they overlook the ad in newspapers.However if you run your ad in the middle of the favorite TV commercials of the consumers they will surely watch the ad. TV Ads have Visual Appeal You can also go for radio ads,but again radio only captures sound.TV is the only medium that uses words,sounds,picture (both still and movie) and also music to motivate the consumers emotionally.With so many options it successfully captures the viewers complete attention. You can Take Your Audience Anywhere TV ads are so popular because with a camera you can take your audience almost anywhere you wish.You can show them anything. Not only the end result but also your factory,the procedure of making the product,the packaging and so on.It appeals to the viewers sight and hearing at the same time.With the application of color it turns the world of advertisement into a real world and it easily makes people believe in it. TV Ads can Emotionally Motivate the Consumers Television can show many people about your product or service at a time.Every time the consumers see the benefit of using your product or service they will get inspired to buy it.It will remind them of their desire to possess what you offer.It can instantly give your product or service the prominence it needs. Reach Targeted Audience TV ads can reach the target audience most easily.You can reach the housewives between the best commercials or soaps. You can make funny ads for children and reach them during they watch their favorite cartoon programs.You can reach the elderly people during some religious programming and the office goers during news. However remember a few things while making a TV ad.Make it simple so that people can easily remember it.Repeat your ad at regular intervals.Go for a single consistent message. Offer what the audience wants and focus on the consumer needs.You will surely make a successful ad. Being titled theKing of advertising medium television has the power to influence consumer behavior over and again. Despite the many entertainment options we have today, television remains the dominant medium in most U.S. households, according to a study by Ball State University. Americans on average spend over 4 1/2 hours watching TV each day. Advertising your product or business on television can be very effective, but there are also several drawbacks. Before you purchase ad time, you should be aware of the disadvantages of advertising on television. Expense Producing a television commercial and purchasing airtime is costlyit is the most expensive form of advertising there is. TV commercial production is often a complicated process which can involve a lot of manpower, time and equipment. Some ads are simplefor example, just graphics and a voiceover. Other ads involve renting a studio and equipment, hiring a director, writers, actors, light and camera operators and editors. Who you hire to produce your ad will also affect the overall cost. For a less expensive, albeit lower quality ad, use your local cable station, which often has the capability to produce ads. If you have more to spend and want a higher quality ad, hire a professional production company. And assuming youre not an advertising professional, its wise to hire an advertising agency to help you come up with a campaign, which will add further expense. Besides production, there are a number of other factors affecting the final cost of your ad. Once the commercial is completed, you must then purchase airtime on one or more TV stations. According to AllBusiness.com, the key with TV advertising is repetition, so youll want to air the commercial as many times as possible. This is why TV stations offer pricing in bulk. Another cost factor is the size of the market in which you run the commercial. Airtime in major markets such as New York, Los Angeles and Dallas is more expensive than in Eureka, California or Amarillo, Texas. And cost will also depend upon where the ad will be seen. Local advertising on cable TV is significantly less expensive than ads that run on major networks nationwide. Changes Because of the complex process of making TV commercials, it can be difficult to make changes once the ad is complete. If a sale price or special offer needs changing, it could take days or weeks to make the adjustment at additional cost. Meantime, you may be unable to run your ad if the information is no longer correct. This will cost you valuable time during which youre not reaching your audience, unfortunate especially if youre advertising an event or limited time offer. In comparison, a newspaper or radio ad can be changed almost overnight and will likely cost little or nothing to change. Ad Campaign Creating an effective advertising campaign is not an easy task. You want your ad to be memorable, informative and entertaining enough to keep the viewers attention. If you dont have prior experience writing ads, you should hire an advertising agency. You can present them with the information you want to use in the ad, as well as any creative ideas you may have. The advertising professional will help you shape your information and ideas into what will hopefully be an effective ad campaign. Just remember that even agency-created, high-quality campaigns dont always work. TV-viewing audiences can be fickle and hard to please; sometimes its difficult to tell whether your ad will bring them to your business or make them change the channel. Your best chance of creating an effective ad campaign is to leave it to professionals. Hitting the Target Finding the right viewers is critical to the ads success. If youre selling womens shoes, then buying ad time during Monday Night Football is unwise, as most of the viewing audience is male. Run your ad instead during shows mostly viewed by women. Your advertising agency or a TV stations advertising department can help you decide when and on what channels you should advertise. They have access to Nielsen ratings, which are compiled from surveys that ask TV viewers what they watch. These ratings also provide viewer demographicsinformation such as gender, age and economic class. These statistics make it easier to determine when your ad should air based upon audience makeup; if your ad misses its target audience, it may fail to increase your business. Avoiding Commercials For viewers, television advertising can be an annoyance. Many people use commercial breaks to go to the bathroom, get a snack or flip channels. Add to that all the other entertainment options they have such as video-on-demand, radio, the Internet, Mp3 players and video gamesopportunities abound to miss the ad altogether. All you can do as an advertiser is create the best ad you can, repeat it often and hope viewers watch it and patronize your business. DVR A relatively new technology that is making its way into households across the nation is the DVR or Digital Video Recorder. A more modern version of a VCR, a DVR allows users to digitally record TV shows easilyand automatically, and to record more than one show at a time. Unfortunately for the advertising industry, DVRs allow users to fast-forward through commercials. According to Cnet News, a March 2006 study by the Association of National Advertisers and Forrester Research said about 70 percent of advertisers surveyed believed that DVRs and video-on-demand will reduce or destroy the effectiveness of traditional 30-second commercials. It remains to be seen just what sort of effect DVRs will have on television advertising. Evaluating television advertisements for effectiveness is difficult since each viewer is affected by them in a different way. A general formula known by the acronym AIDCA is used by many advertisers to determine whether or not an ad will succeed in influencing viewers. The A in AIDCA stands for Attention, the I is for Interest, the D is for Desire, the C is for Credibility or Conviction, and the final A stands for Action. Each of these steps is believed to be key in creating a quality advertisement.

Carl Friedrich Gauss Essay -- Mathematician Biography Biographical Ess

Carl Friedrich Gauss (1777-1855) Introduction: Carl Friedrich Gauss is considered one of the greatest mathematicians of all time. He is a creator in the logical-mathematical domain as he contributed many ideas to the fields of mathematics, astronomy, and physics. Being a math education major, I have come into contact with Gauss’ work quite a few times. He contributed greatly to the different areas of mathematics like linear algebra, calculus, and number theory. Creativity can be seen when a person makes or discovers substantially new ideas that dramatically impact the domain in which the person is working. Gauss’ work should be considered creative because he contributed so many new theorems and ideas to mathematics, astronomy, and physics. Unlike some of the creators Gardner studied, Gauss seemed to be a truly decent man. He never tried to criticize his rivals or make himself stand above the rest. He solved problems because he loved math. Some theorems that we credit to being solved by someone else were really discovered earlier by Gauss. He did not publish everything because he did not have time to finish it all. That is why I hold Gauss higher than some of the other creators we read about. He was a decent man who worked for the love of math. I also greatly admire his work. Any mathematician who can prove so many different ideas in so many different areas of mathematics is truly a genius. Relation to Gardner’s Triad: As a child, Gauss was a prodigy. This event happened just before Gauss turned three years old. â€Å"One Saturday Gerhard Gauss (his father) was making out the weekly payroll for the laborers under his charge, unaware that his young son was following the proceedings with critical atten... ...had been braver and published his ideas on a non-Euclidean geometry, then he would have fit Gardner’s model almost perfectly. Instead he chose to publish works that would not raise a lot of political controversy. Although Gauss is considered one of the greatest mathematicians of all time, he would have been in a class by himself if he would have published everything he had discovered. Works Cited Bell, E.T. Men of Mathematics. New York: Simon and Schuster, 1986. Bretscher, Otto. Linear Algebra with Applications. Upper Saddle River, New Jersey: Prentice-Hall, Inc., 1997. Burton, David M. The History of Mathematics, an Introduction. Newton, Massachusetts: Allyn and Bacon, Inc., 1985. O’Conner, J.J. and E.F. Robertson. â€Å"Johann Carl Friedrich Gauss.† (Dec. 1996). 26 November, 2001 http://www-groups.dcs.st-andrews.ac.uk/~history/Mathematicians/Gauss.html

Evaluation of Advert :: essays research papers

Evaluation of Advert My advert uses a woman’s moisturiser and places it along side a man. This is challenging the representation of men because in a normal advert it would of featured a women because it it’s aimed at women.   Ã‚  Ã‚  Ã‚  Ã‚  I started by placing a blue and white gradient background. This is plain and minimalistic but at the same time adding some colour to the advert whereas plain white would have appeared bland. I used blue because it is a very cool colour and is linked with cold colours and ice. I am trying to put across that the product is cool and ‘Smooth’ so cool blues play an important part in the colour scheme. I then added a picture of the product. I placed this in the top right and is quite big. This is to get across the product so there is no confusion in what is being advertised. I surrounded this with a black stroke to make it stand out even more and seeing as the top of the background was nearly white, and having a white bottle the two were hard to tell apart.   Ã‚  Ã‚  Ã‚  Ã‚  I then placed the name of the product next to it in cool, stylish colours but at the same time they contrast the blue and white and stand out really well. I used and effect that is help created by the program I used that appears as the letters are 3d and are ‘gel’ like.   Ã‚  Ã‚  Ã‚  Ã‚  These were then complimented by a ‘And be’ which is the start of the slogan I chose to add. They are in big, Bold and black letters with a white outline to help it, again, stand out. This was placed in the centre of the advert so that they start to read the line and then it is followed through by the rest of the slogan.   Ã‚  Ã‚  Ã‚  Ã‚  The came the rest of the slogan which was ‘Smoooothe’ with too many O’s on purpose to stress the effect. These are in metallic green colours which are bold and vibrant. I stretched the first letter to kind of give the effect of the word zooming in at fast speed.   Ã‚  Ã‚  Ã‚  Ã‚  Then I added a male model in black and white in the bottom left, He has an open, revealing and seducing shirt to attract people.   Ã‚  Ã‚  Ã‚  Ã‚  I then added a bold blue and green border that uses the same gel like effect as the name of product.

Ethical Issues in Management Essay

Every so often we hear the phrase â€Å"Business is business and a cup of tea is a cup of tea†. The contemporary business managers think quite on the contrary. Morals and ethics are the new paradigm and have taken the driving seat in the day to day working of the Management. Ethics contains code of conduct for a person to blend with others keeping in view the righteousness and goodness of the trade; whereas, morals are not primarily written but acted upon by most of society with rectitude. The modern manager faces several issues on the moral and ethical front as more teamwork is required to accomplish collective goals. Fraud, discrimination, nepotism, false marketing in advertorial manner is the name of the game for unethical pseudo professionals and to cope with them always remain a challenge for the socially and ethically responsible manager. The moral values of a professional lie deep within, starting with the core communications between his superiors, peers and subordinates. The levelheaded working style of a manager speaks volume of not only his good ethical behavior but also keen sense of judgment and ability to lead his subordinates in a fair and square manner. An ethically responsible manager not only tells people what to do but shows them how to do it. A Manager must be the role model to other employees of the company; therefore, he is accountable for the training and guidance of his coworkers and associates. The management must device an ethical education management and assessment of behavioral integrity of the employees to extract more productivity (Wankel, 2011). It is rightly said that â€Å"Charity begins at home†, the same is applied to morals of the management. Ethically responsible management practices enforced by a company ensure that the company declines any shady business practices and eventually fraudulent functioning of the employees. The old business model has drastically changed over the years as accountability and transparency have become norms of progressive business (Carroll, 2012). In this context, the burden on the shoulders of whistles blowers have increased radically. They should be encouraged to report organizational misconduct in any form or manifestation. It is the responsibility of the management to encourage its employees to report any fraud or delinquency. Fortification of the whistle blower from coworkers is the responsibility of the company also which in return shall endorse the trust of the employees on the management. There are many example of ethical dilemma which arises due to the fact that the people in power not realize the repercussion of their decisions. Although society gives so much for the business to prosper, mostly none is returned to the society. A classical example would be the industrial waste coming out of a process industry which gravely affects the flora and fauna of the milieu. The decision of the management to spill industrial drainage without treatment is a solemn ethical breach. The environmental agencies have formalized various codes and standards like OSHAS which should have been followed prior to any drainage of detrimental waste water. Ethically responsible management practices and social issues bear close rapport. Hence the management must always have an insight to resolve these issues as they are always involved in dealing with the community directly or indirectly related to the business. The managers may have to take stern decisions to alleviate unethical demeanor yet it is bound to return back in folds.

Narrative Written in the Perspective of a Holocaust Victim

Margot Heuman February 17, 1928 Hellenthal, Germany http://www. museumoftolerance. com/site/apps/nlnet/content2. aspx? c=tmL6KfNVLtH&b=5759983&ct=7872847 In early 1942, 14-year old Margot and her family were arrested, being sent to the Theresiestadt ghettos in Czechoslovakia. Her family was not separated until later when they were transported to Auschwitz. Seen One Day, Gone Another I've become emotionless, knowing the events that occur around me. Living in the ghettos in 1942 is hell; for me and everyone here, our lives have become a routine of slave labor and starvation. My sister and I work hard to produce anything our ruthless enemies want, in the hopes of getting another ration of bread. They work us to the bones in the factory till dusk. After being outrageously worn out, sweating away our lives at the factory, my stomach screams of hunger. Like a pack of starved lions being released and set toward their favorite prey, I feel the hunger boiling inside of me. I rush toward the already-forming line for nutrition. I reach the front of the line, grabbing a single slice of bread- the only dinner we are allowed. As I chew the tiny slice, I can sense the dry sourdough bread scratching my throat, like sand paper to wood. The pain that overtakes my body is unbearable, yet the thought of my beating heart that still circulates brings me joy; after all, this could be my last day alive. Standing with my family, we talk of the old days; the days when we were not starving for air or food, the days back in Hellenthal, Germany, â€Å"I miss your cooking, Momma. Your food always makes me happy. † said Lore, with as much breath as her body can allow, for her breath is weak and stained with smoke. She is the youngest in my family, making it hard to explain to her what is happening in her life. Being fifteen, even I understand the serious changes that have been made to our lives. â€Å"I know darling, don't worry. You are here with us. Everything is alright. But you have to understand, life is different now. Things most likely will never return to the way they once were,† my mom's words remind me of the life I will never see again. My body fills of distress. â€Å"Yes, my young Margot, my dear Lore, your mother and I do not plan to leave either of you anytime soon. We are here with you through this, we promise,† my dad agrees as we finish our bread. As I lay in my bunk that night, my thoughts are nothing but hateful, expect for when I think of what my parents told me at dinner, that only fills me with depression. What does Hitler know? All he has created is a world of death. My thoughts only connect to my hatred for him. Why did he do this to us? What have we done to him to deserve such grand torture? As I think of the reasons why he would plan such an event, I feel my body sink into my bunk, falling into an intense slumber, afraid for the next day's events. Praying for another day alive- I fall into a deep sleep that is only due to my over-worked body. ~~~~~~~ As I wake up the next morning, I feel the sun beaming down on my skin. Feeling my body decaying, my skin burns at the sight of the large sun through the wood planks of our prison. Once the entire camp is awake, I hear Franz, the general of our camp scream the words that always send shivers down my spine, â€Å"SELECTION TONIGHT! † he barks to us all, in the harshest tone I have ever heard from him. I feel the entire camps collective gasp. As everyone falls into a fit of worry, I gallop to find Lore through the hundreds of children who ponder their existence. I find my fragile sister huddled in the corner, scared for her life- she is trembling. I run to her aide knowing she needs me at her side. After finding her, the SS guards scream for order and silence. We jump from our places when we hear the barking demands, afraid of the blows that would come from their mallets if they find need to yell again. We both run out together to find mom and dad. Once we found the other remaining members of our family, we wait to find new directions from our camp leaders. â€Å"I wonder what’s going to happen. It always scares me when we have selections. † Lore confesses to us as we wait to be told where to stand. Franz's harsh words brought us unwanted fright throughout the next couple minutes. We are constantly scared for our well-beings, but on the days of selections, our worries triple. Who had I seen for the last time at the factory yesterday? Who from my past life, will be taken to the afterlife? These and many other thoughts rack my brains until I find the ultimate fear: Is this my turn? Will they call my number, and it will be my last day? As the sun light glistens in the distant sky, my family and I decide to pray before the selection begins, but right as my father begins the starting words of the prayer, there is a loud commotion. Thunderous screaming came from Franz and the guards. The selection is beginning earlier then we had expected. We jump into our formation as quickly as possible. I keep Lore close to me, thinking it would help our chances. Mom is being pushed toward the adult women line, and dad is directed over with the men. I feel my heart ripping at the seams. Suddenly, I could feel Lore trembling in my arms, â€Å"Don't worry. Everything will be fine. † I assured her as a bend to whisper in her ear. I pray my words of comfort are correct. Before the selection starts, Franz explains that the ghettos are being completely demolished. He proclaimed that there will be a train departing at the end of selection, leading the selected to a new concentration camp: Auschwitz. We all wonder what horrors or dreams take place this camp. Is it anything like here? There are only two options, Auschwitz or death. Which is better, God? To begin selection, the general screams orders to the men, telling some of them to get on the train, and others to file into another line. That line is the one that no one wants to join, the line that leads to the walk of death. As the women are selected, the anxiousness in my chest begins to race. It is almost our turn. I can’t see what is happening to the adults, and I definitely can’t see my parents anymore. I have no clue where my parents have been sent. The general finishes with the women, and slowing his strides aim towards us, the poor defenseless children. It all happens so quick, everyone is selected at a rapid pace; Lore and I are still in working-shape, so we are sent on the train, lucky to live one more day. Many of our friends have been brought to the train also, which is a blessing. As we settle into our spots on the train, I feel a sharp tug on my ragged t-shirt, it was Lore, â€Å"Where are mommy and daddy? † Her simple and worried question sent me into a downward spiral. Lost in my happiness at surviving, I had forgotten to check on the whereabouts of my parents. Increasing my worry I quickly look around the train, for any sign of them. They aren't here. There aren't anywhere. There were only two lines created at the selection, one for Auschwitz and one for†¦. I suddenly realize where they had vanished to. I feel heart drop to the bottom of my soul: they are gone. Never to be seen again. Never to laugh with again. Never to see their smiling faces when I wake up in the morning. Never to run to them when in need. Never to provide protection. As I realize what the circumstances that surround me, I feel Lore's presence on my side as she waits for an answer. How do I explain to her that she will never see them again? How do I explain that she will never taste the appetizing dishes mom would set on her placemat at dinner? How do I explain she will never play baseball with dad in the yard again? How? But, under my depression, I can't help but feel a glimpse of relief, for my sister and I are still alive and together. As tears stream down my eyes, I realize Lore will always need me at her side. Yet I also know, she must now hear some of the hardest words, she will ever hear. I clear my throat to portray a sense of composure, to tell of the events that have happened within the last twenty minutes. As I begin the tale, the train's horn blows and I can see the sun setting in the distance out the window of the train. Just twenty-four hours ago, I was standing with my parents talking about how they will always be there to help us. Now I’m left in charge. As I build up the courage to take on this new-found responsibility, I feel the train slowly begin our ride, our newest journey, to Auschwitz.